DataStealth for Salesforce Marketing Cloud

Salesforce Marketing Cloud (SFMC) is a leading platform for digital marketing automation and analytics, and the preferred choice for organizations executing omnichannel campaigns. But SFMC's limited data residency options create challenges for global organizations in jurisdictions with strict privacy and governance mandates. For many non-U.S. enterprises, deploying SFMC without violating data sovereignty laws can be difficult, if not impossible.

The choice often comes down to abandoning SFMC in favor of less integrated alternatives, or assuming regulatory risk. DataStealth eliminates that trade-off: when used with SFMC, DataStealth anonymizes personally identifiable information (PII) in transit and at rest. Sensitive data is tokenized or encrypted before reaching SFMC, ensuring Salesforce never receives or stores real sensitive data, while authorized users and systems can still access detokenized data.

DataStealth's Data Security Platform (DSP) anonymizes and protects sensitive data in real time, without requiring changes to applications or infrastructure, working transparently at the network level so sensitive data is always protected before it lands in SFMC. In-region tokenization maintains data residency compliance by default, and because it's tokenization rather than encryption, the protection is not susceptible to quantum decryption threats like harvest-now, decrypt-later.

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